Launching partnerships with humanity & feeling

During British Airways’ most successful period of recognition as the UK’s leading consumer superbrand, M supported the airline with remarkable, innovative and genre-bending activity. Creation of the first ‘silent’ multi-screen cinema experience in support of its partnership with BAFTA.

Helping British Airways give a voice to its support of UK Pride events.

Continuing the relationship with BAFTA, a special family screening event to thank partners and customers at BAFTA's iconic London headquarters, BAFTA195 Piccadilly.

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British Airways Silent Picture house in partnership with BAFTA

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Pride Parades throughout the UK

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British Airways presents Screenplay in partnership with BAFTA