Refining and focusing GREAT campaigns to drive investment

There is no question that the GREAT campaign is one of the most effective nation-defining branding exercises out there.

M’s appointment as the UK Government’s lead agency on behalf of the Department for International Trade has seen the agency embark on global delivery.

M has delivered the Department for International Trade’s GREAT activity at a time when UK trade missions are critical to the prosperity of the nation.

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When The United Kingdom conducted trade missions in China, M was there.

When the nation’s creative talents were showcased during SXSW, the world’s most influential cultural festival, M was there.

And when the Department for International Trade welcomed the commonwealth community to London’s Heads of Government Meeting, M was there.

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GREAT Welcome Receptions at Geo-political summits

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International campaign reach

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Unique partnerships with the UK’s creative communities