Taking London Underground to the 42nd floor, 5G enabled

BAI Communications, an Australian-founded company, hosted a crucial event 42 floors up in the City of London. Its purpose was to launch the Transport for London and BAI Communications partnership and infrastructure that will be built to ensure London thrives as a progressive and innovative capital.

The event was targeted to a broad set of key stakeholders, at both a local and remote level of attendance, using an M-authored theme of "Hyperconnected London”.

M was the prime agency for all aspects of event and the associated campaign around the activity. Responsibilities included; pre-event communications, audience acquisition, speaker recruitment, venue-finding, all on the day production including logistics, COVID-19 compliance, content, media, registration, as well as post-event activity involving communications.

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Augmenting stage, venue and content

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Speaker strategies & recruitment

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Multi-use spaces to support the event theme