Using priceless experiences to redefine the fan relationship

Twelve months ahead of the start of the competition, the iconic Web Ellis Cup began a journey across the world, reaching fifteen countries and crossing the equator six times. For its final UK leg, the trophy tour became the first World Cup-related responsibility for M to deliver as the nation geared up for a passionate sporting summer.

Using Priceless experiences to redefine the fan relationship with Rugby, entertainment and social.

A dedicated destination, fan park and interactive experience.

The priceless Man of the Match trophy was yet another M achievement. The extraordinary form, combining metal and leather, forged from the hands of local artisans, embodied the prestige with which M contributed throughout one of the world’s greatest sporting competitions.

‍

Trophy tour

‍

Fan Zone

‍

Man of the Match trophy design & construction