Your browser does not support Flash, you can view the media if using a browser with the Flash plugin installed
Redefining Brands
Strategy
Revitalise the face of an established brand for employees and external audiences - emphasise the human and emotional values
Idea
Establishing an external and internal programme - Astra's 'Clearsight' and providing an identity face lift for the brand across all external media - 2D, 3D, digital and broadcast.
Silver Winner 2007, World Media Festival, Brand Movie
