Seizing the Moment

Strategy

At the integration of Alcatel and Lucent as one brand, the key customer groups required confidence in a clear strategy and communication plan, that was built around the portfolio of solutions and the new company's market differentiators.

Idea

Delivering 'Live' solutions offered as real experiences rather than canned demos, brought an "it's real" message to the customer audiences. Using attendance at the 3GSM as a launch platform, the company created an enveloping space that allowed the visitors to take a journey into a world of 'real' solutions with Alcatel-Lucent.

Motivating Teams

Engaging Communities

Brand Ideology

New sales narratives

Revealing Cultures

Creating New Fans

Handing Over Countries

360 Degree Retail

Investing in New Visions

Creating World Spectaculars

Redefining Brands

Making Partnership Real

Seizing the Moment

Think Global, Act Local