New sales narratives

Strategy

The Xerox 'New Business of Printing' strategy brought to life in a B2B landscape that unites the customer with digital experience at every touch point.

Idea

A customer-centric articulation of the Xerox 'New business of printing' uses targeted, product zones through which visitors can choose their own experience.

Active experiences including the Live Innovation Studio, Profit Accelerator Theatre and a dedicated narrative based journey through the New Business of Printing allowing the Xerox team to guide and connect the customers for a complete understanding.

Gold - Most Effective Exhibition . Haymarket Event Awards 2006

Motivating Teams

Engaging Communities

Brand Ideology

New sales narratives

Revealing Cultures

Creating New Fans

Handing Over Countries

360 Degree Retail

Investing in New Visions

Creating World Spectaculars

Redefining Brands

Making Partnership Real

Seizing the Moment

Think Global, Act Local