Revealing Cultures

Strategy

In conjunction with the 15th Asian Games Torch Relay, reveal the culture of QATAR, the host nation, for the complementary objective to encourage understanding and trade.

Idea

Adding theatre, music and performance to the Torch Relay in order to take the rich culture of Qatar to ten Asian Countries with little previous exposure - Iran, Philippines, China, Japan, Iran, Bali, Hong Kong, Indonesia, Thailand, Macau.