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Handing Over Countries

Strategy

The cultural ceremony for the handover of Macau from Portugal to China, positioned to celebrate the historical role Macau played in the seafaring, religious, social and cultural diversity of the region.

Idea

A demonstration of cultural fusion, the Macau cultural ceremony, presented to World Heads of State, broadcast to million around the globe – was a celebration of a future of integration for the people of Macau with China.