The award winning agency MICE International has rebranded M after a successful buyout from the MICE Group.

Jim Curley, of M said, “Mice International has been a leading and well respected events and marketing experience company with a proven track record over 17 years and a consistently sound trading performance. We are very excited about the future of this company under the new branding of M. This heralds a new profile for us as an independent entity which is fully supported by our staff, longstanding clients and new clients.”

John Young, M’s Creative Head said, “Our new name derives from the ancient hieroglyph for water…free flowing, pure…on which all creation depends. It represents our approach - we are turned on by the purity of core ideas and making them live for our clients through design, events, film, environments and digital experiences.”

M will continue to operate from the former MICE International’s premises in West London, U.K.

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