The term describing the collecting of sets of memorabilia generated as both brand building and revenue maximisation, ergo…..”The latest decepticon is the coolest yet, I have to HAVE it”

This entry was posted on Wednesday, July 25th, 2007 at 1:29 am and is filed under Memes - units of cultural transmission. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.