kameraflageTM is the latest technique to augment our reality using technology rather than the ages-old pharmaceutical method. With the camera’s eye being more sensitive to certain aspects of the light and colour spectrum it means that hidden meaning can be applied to all forms of promotional materials.For some reason Brad Pitt’s character splicing blip porn into key frames at his job as projectionist in Fight Club comes to mind.

This entry was posted on Sunday, July 29th, 2007 at 8:07 pm and is filed under Mash-ups. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.