With the promised 2nd quarter MarkMonitor report due imminently it is worth reading the Brandjacking index first published at the end of April. The report is the first effort to study the threats that online channels can pose to brands.One never knows where one’s brand may be unintentionally found.

This entry was posted on Monday, July 30th, 2007 at 5:34 am and is filed under Memes - units of cultural transmission. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.