With the promised 2nd quarter MarkMonitor report due imminently it is worth reading the Brandjacking index first published at the end of April. The report is the first effort to study the threats that online channels can pose to brands.One never knows where one’s brand may be unintentionally found.

Last year Gilberto Kassab, Mayor of Sao Paulo had grown tired of the visual pollution generated by the 8000 or so advertising hoardings ‘littering’ the cityscape. The Clean City Laws were introduced at the start of 2007 and its biggest impact is the removal of any external branding, city-wide.

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The term describing the collecting of sets of memorabilia generated as both brand building and revenue maximisation, ergo…..”The latest decepticon is the coolest yet, I have to HAVE it”