Seems like the idea of a remake is a truly dead and buried concept. The last few years have seen the Hollywood movie industry convert itself from a factory that relies upon the fuel of remakes to one that is now building entertainment with a different philosophy. The word used each and every day over here to describe this new approach? Well that would be…re-imagining.

Re-imagining is a telling technique for our own industry in terms of providing experiences that go beyond our current frames of reference. A booth at a trade show is now no longer enough for a client, the presence of a trade show needs to be re-imagined by the creative lead agency. A website is not enough to engage the business audience, its purpose and value has to be re-imagined. A retail outlet can no longer be goods aligned on shelves and displays, a consumer wants a re-imagined experience.

A transformation is underway, as Optimus Prime would say….”One Shall Stand, One Shall Fall”. In a future of re-imaginings those left standing are those who have transformed.

For 74 of the 90 minutes that launched David Beckham’s Los Angeles premiere his telepresence was provided via a dedicated camera moving from a wide shot of the bench to slow pans and zooms of his slighttly swollen left ankle. The picture in picture provided the millions watching at home a sense of ubiquity to the Beckham brand. The one opportunity not seized upon by the American media was the obvious opportunity for punnery, not once was the shot captioned with the easily marketable statement, Beck-cam. Quick, get the copyright permissions flying

What happens when the paradigms of brand loyalty see a monumental tectonic shift. Brands are developed to create a sense of relationships due to familiarity, quality of service and even lust. What if a new defining factor to why we make our purchases is to be added that fundamentally changes our sense of value?The recently published book “Plenty: One Man, One Woman, and a Raucous Year of Eating Locally” is possibly an indication of where the consumer may start to move towards, that is, a method of product selection that is based upon distance between what we buy and where the product came from. Organic produce provided us with a sense of doing the right thing, but that was oh so last century. The 21st century, with its sense of environmental accountability may have created the next big thing, brand loyalty based on locality.Thanks go to NPR to bringing this to our attention

The People’s front of Judea not withstanding the question needs to be on all our minds. With over three quarters of the avatars created by eager registrants at Second Life now having been left to roam the terrain as digital zombies (the practice of creating your own online representative who is then left to rot within the digital islands of second life is too large a statistic to ignore) and with brands starting to ask what real value does the new online communities provide, the promise of early adoption by brands to new online environments has to be thoroughly examined.

the Shazam site (for those of us not aware of Shazam, imagine having the person you knew at college with the infinite record collection and who knew a song within 3 seconds of it being played actually living inside your mobile phone) has a lovely new web 2.0 style application, that attempts to show the links between the musicEnough said really, best thing is to take a look yourself Click here to explore

what makes us react? We at M have made a commitment to maintain a little garden of g-nosis on our web presence. We know that every agency out there believes a blog to be an indication of its voice having worth, but our purpose is to engage and stimulate. Ultimately, being online is simply the same thing as simply being, and our sense of being is only created through relationships and connections. In fact without dialogue no human being really serves much value. The same must be said of blogging, so please add to the noise on here, read, consider and contribute.