The Simpsons movie: 7-eleven wins out, doh
July 26th, 2007
Movie launch rewrites the creative rule book on retail promotional tie-ins
With the opening of the 7 years in the making Simpsons movie (release date in the US is 27th July) the creative types working with the Simpson brand have taken an experiential concept, in this case pop-ups, and cleverly applied it to maximum effect.