With the promised 2nd quarter MarkMonitor report due imminently it is worth reading the Brandjacking index first published at the end of April. The report is the first effort to study the threats that online channels can pose to brands.One never knows where one’s brand may be unintentionally found.

Reward offered for whereabouts of lost dog as featured in the window of a Hollywood fortune teller, obviously pets cannot be clients.

We have a current project that has meant a great deal of prediction and consideration to what the future holds. Project Mx, as we will call it for now, demands a solution that works in the present and can adapt to the future. But why is this process so important? Well, when the client operates as the driving force for where technology and interaction will go in the future, it is vital that how their story is told today can factor in the vision and intention that the experience is meant to promote.A week of thought has taken place between the design team whilst we explore and unearth where interaction will go towards next, multitouch, new graphical processing systems, application development platforms, all these aspects of the experience are now as important as aesthetics and narrative.Technology is now an experiential component as important as sight, sound or any other of the senses. The technology platform is now the sixth sense, but not something that communicates with our understanding of now, it is a sense that exists in the future as well as the present.Project Mx will form a series of posts as we identify new challenges (how does one design a user experience for a client who defines user experiences?) and highlight solutions. Revisit this thread to see what else the future has in store for us.

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