Creating heightened experiences to reach those who count

Stirring together science, cuisine and altitude. Creating a new way to savour the BA ethos - to fly, to serve. During British Airways’ most successful period of recognition as the UK’s leading consumer super brand, M supported the airline with remarkable, innovative and genre-bending activity. Taste of London was a multiyear activation that championed the brand’s ethos of height cuisine.

Lyst, through the creativity and innovation brought to its activation by M, was able to steal London Fashion Week.

Sound Affects - Reframing the positive environmental impact in a disruptive yet relatable way via Volvo’s social media channels. M created purely unadulterated engaging content that resonated and made people emote with the elusive concept of electrification in ways that no traditional thought-leadership piece ever could.

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Taste of London multi-year presence mixing experience & hospitality within the unique environment of a onboard space whilst connected with Regents Park.

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Lyst high street takeover allowing the media to dress nude models via augmented reality.

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For Volvo, A social experiment captured on camera reminds people of the power of Quiet. Its best-performing organic content paved the way for a new social intent.