Stirring together science, cuisine and altitude. Creating a new way to savour the BA ethos - to fly, to serve. During British Airways’ most successful period of recognition as the UK’s leading consumer super brand, M supported the airline with remarkable, innovative and genre-bending activity. Taste of London was a multiyear activation that championed the brand’s ethos of height cuisine.
Sound Affects - Reframing the positive environmental impact in a disruptive yet relatable way via Volvo’s social media channels. M created purely unadulterated engaging content that resonated and made people emote with the elusive concept of electrification in ways that no traditional thought-leadership piece ever could.
Taste of London multi-year presence mixing experience & hospitality within the unique environment of a onboard space whilst connected with Regents Park.
Lyst high street takeover allowing the media to dress nude models via augmented reality.
For Volvo, A social experiment captured on camera reminds people of the power of Quiet. Its best-performing organic content paved the way for a new social intent.