Ensure every visitor to the dedicated BAE Systems hall would experience a unique introduction that would portray the future vision of lives lived in 'a world protected'.
A fully immersive, CGI environment that delivered a 5-minute long story across walls, floors and ceiling over visitors. The complete creation, from writing, storyboards and animation content. Delivering a blend of sensory immersion and strategic thought leadership.
Thousands walked through the immersive space
Welcomed a breadth of visitors, from school pupils to government ministers
Shitted the brand perfection to technology innovator