M partnered with the National Endowment for Science Technology and the Arts (NESTA) and employed technical and creative to curate and create the festival content and experience, working with a variety of organisations - ranging from small independent/entrepreneurial organisations to large multinationals.
When the UK Government promised to deliver a global geo-political summit like no other, M boldly proposed introducing a fringe festival format. Finally allowing the public to engage in dialogue whilst attending the traditionally isolated summit environment.
FutureFest total production
British Airways showcasing UK talent at SXSW
Global Summit Fringe formats