The challenge: IFA is a centrepiece for human wellbeing, technology and entertainment advances. Philips reinvented the visual medium to engage visitors in a journey of goodness and excitement.
A unique kinetic multiscreen sculpture installed front and centre to the overall booth experience across IFA.
Delegates were invited to make digital contributions to the Philips Foundation, the sculpture responded with a personal moment of gratitude: international good causes revealed and touching lives.
Promotion of the Philips Foundation to all attendees
Unique use of mixed media, motion and human engagement