For Mastercard, using Priceless experiences to redefine the fan relationship with Rugby, Entertainment and social.
We created a dedicated destination, fan park and interactive experience, integrating live broadcast, national Trophy Roadshow activation, Song in the City campaign and the design and creation of the Man of the Match trophy.
We were awarded the role of lead creative and production agency, working with sponsors, Dubai Racing Club, DWC, the Government of the UAE and in the service of 80,000 guests for the inauguration and subsequent years staging the Dubai World Cup, the most prestigious horse race on the international calendar.
Blending sport with world-class entertainment
Providing infrastructure to create a home for the fan’s passion
Designing every detail for each experiential touchpoint, no matter how small