During British Airways’ most successful period of recognition as the UK’s leading consumer superbrand, M supported the airline with remarkable, innovative and genre-bending activity. Creation of the first ‘silent’ multi-screen cinema experience in support of its partnership with BAFTA.
Continuing the relationship with BAFTA, a special family screening event to thank partners and customers at BAFTA's iconic London headquarters, BAFTA195 Piccadilly.
British Airways Silent Picture house in partnership with BAFTA
Pride Parades throughout the UK
British Airways presents Screenplay in partnership with BAFTA