Providing face-to-face engagement on behalf of the Royal Navy and Royal Air Force recruitment offer has seen M also undertake clear communications strategic delivery. Digital pathways have become an essential method of engaging with targeted audiences, and pre-event marketing using integrated social media activity within a comprehensive communications plan is the way forward.
M also designed and built an infrastructure of both physical and digital assets across the UK that was rolled out every week at over 500 shows annually. With a target audience demographic that ranges from 16 – 28 years of age covering over 50 specific job roles, all digital programmes were developed to allow for each show/event to be specifically flexible on-demand.
Community management diversity engagement
STEM in schools