M.ACTIVATION.IS

Using priceless experiences to redefine the fan relationship

Using priceless experiences to redefine the fan relationship

Twelve months ahead of the start of the competition, the iconic Web Ellis Cup began a journey across the world, reaching fifteen countries and crossing the equator six times. For its final UK leg, the trophy tour became the first World Cup-related responsibility for M to deliver as the nation geared up for a passionate sporting summer.

Using Priceless experiences to redefine the fan relationship with Rugby, entertainment and social.

A dedicated destination, fan park and interactive experience.

The priceless Man of the Match trophy was yet another M achievement. The extraordinary form, combining metal and leather, forged from the hands of local artisans, embodied the prestige with which M contributed throughout one of the world’s greatest sporting competitions.

Trophy tour

Fan Zone

Man of the Match trophy design & construction

Let’s create the unforgettable together, say hi.